Christina Smith
Christina Smith
September 21, 2021.
Normally I would be reluctant to purchase a Persian rug without physically seeing it, but after my first phone conversation with Albert, I was committed to buying from him even though his store is located 800+ miles away. He instilled my confidence through his professional approach and extensive experience and spent a lot of time walking me through the many possibilities. He is the most wonderful person to work with and I felt comfortable with him from the beginning. I am so happy with my Heriz rug and that I was able to give my business to Albert. My experience explains why he has been in business for almost 50 years.
Paula Borokhim
Paula Borokhim
July 22, 2021.
Ann
Ann
April 10, 2021.
We were initially hesitant about buying an Oriental rug online, but we live in a very small town and did not want to travel during the pandemic. Fortunately, Albert Borokhim made the online purchase easy. Also, Albert had the only rug we wanted after viewing thousands in online searching! Albert's policy is to pay all the shipping costs so that the buyer can try out a rug in their home to make sure it is the right one. The rug came, complete with the pad that we had ordered, and it was perfect! We are really happy with our purchase, and we would certainly recomment Borokhim's Oriental Rugs to anyone.
Davis Driever
Davis Driever
April 9, 2021.
Some of the BEST customer service I have experienced. I had to get a prayer rug delivered to the Detroit area within a couple days while living in Los Angeles so I had to do everything remotely. Albert (owner) helped guide me through their selection, and helped me find some rugs that were not only incredible quality but the best prices around. He even ensured that he would bring it to UPS and deliver a custom note with it as well. I am confident there is no better place to find beautiful and reasonably priced rugs while also getting the exceptional customer service and guidance given by Albert.
Steven Zavari
Steven Zavari
April 3, 2021.
I have purchased multiple Persian rugs from Borokhim's Oriental Rugs. Albert Borokhim's knowledge, quality rugs, and excellent customer service have made me a repeated customer. If you're in the market for a quality Persian rug, I highly recommend Borokhim's Oriental Rugs.
Vern Ellis
Vern Ellis
February 7, 2021.
Lisa Rejali
Lisa Rejali
January 27, 2021.
How many times do you find a person so easy to deal with and goes the extra hundred miles to make your life easier? You will find this to be true of Alborz, owner of Borokhim's Oriental Rugs! Knowledgeable, timely and completely conscious that the customer is more important than the sale. His rugs are perfection because he is thoughtful in his acquisitions.When I asked for what I almost considered an impossible task, he successfully located what I needed through his syndicate of colleagues in the US. In short, I cannot recommend the experience enough. Truly a pleasure to have dealings with him. I recommend this Borokhim's Oriental Rugs without reservation.
Eric Walk
Eric Walk
January 23, 2021.
We were looking for a new rug for our living room, and I knew of Borokhim's from years of passing the store on Monroe Street. The thing that stuck in my mind was that besides what I think of as the 'classic' oriental rugs, they often had pieces on display in the window that I considered to be more of a contemporary look. We looked through the selection on line, and found several that we thought would blend well into our decor. I traded a couple of e-mails with Albert, primarily to help me understand what kind of price range I was looking at, since we are novices to this world. Sharon and I then made a trip to the shop, and Albert and daughters (? I should have asked, shame on me ) graciously rolled out the selections I had given them online. In the course of an hour or so we got a brief but thorough education on what we were looking at. We made our selection, and couldn't be happier with it. When we have other needs in the future, we will be back because the quality that Albert has makes for a wonderful value. And as you can see in the photo, Ms. Caileigh gives it the Scottie seal of approval.
samuel ellis
samuel ellis
January 21, 2021.
I highly recommend buying Persian rugs from Albert Borokhim in Madison, WI. I reached out to him from Columbus, OH after finding some runners on his website that fit my requirements. Albert promptly responded with pricing and the lovely Hamadan that I chose was in my possession 3 business days later. Very prompt, professional and friendly. I will definitely do business with Albert in the future.
Dave Martens
Dave Martens
January 7, 2021.
We bought the most beautiful oriental rug from Albert Borokhim. He is very accommodating with his customers. Our rug was delivered promptly with the understanding we could send payment after we received the rug and were pleased with it. He demonstrated an extraordinary level of trust and respect for his customers. Thank you sincerely Albert.

Browse our collection of oriental rugs!


Hello and Welcome, 


With a wide variety of different types of rugs such as Bijar, Heriz, Kashan, Qum, Isfahan, Tabriz, etc, you may be wondering how each of these rugs is different. Or maybe you just want to know more about a particular kind of rug. Here we have some information about a variety of different types of rugs as well as information about how these rugs are made, what makes them special and how to select a rug. We have rugs from Iran (Persian rugs), India, Pakistan, Afghanistan and China.


About Us

Albert Borokhim was born of Iranian descent from a family with a deep and honorable history in the rug business in Iran. He immigrated to the U.S. over 50 years ago to go to school at the University of Wisconsin in Madison for Engineering.
After falling in love with Madison, Albert was eventually persuaded by friends and family to open his signature store. His first store opened on Monroe Street in 1972. A favorite neighborhood for Madisonians, Monroe Street became an even more interesting neighborhood with the great rugs Albert was able to bring into the area. No longer did people have to purchase the run of the mill quality rugs and flooring, they could finally have rugs rich in tradition, heritage, and quality.
With an heirloom quality collection, Borokhim rugs became a staple for people who wanted to purchase unique and often rare rugs from around the world.
Albert Borokhim welcomes you into his personal collection of high-end handmade rugs from around the world, and hopes that you and your family will enjoy them as much as he has. High quality rugs last for generations with ease, so please understand that when you are purchasing a rug here, you are purchasing something that will be enjoyed by your family for years to come.

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